Jaguar launches Blackberry and iPhone apps
14 June 2010
Jaguar, in cooperation with Telegraph Media Group (TMG), has launched a new Blackberry and iPhone application to provide users with up to date technology, business, and sport news.
Jaguar, in cooperation with Telegraph Media Group (TMG), has launched a new Blackberry and iPhone application to provide users with up to date technology, business, and sport news. The app is available for free at iTunes.
Dubbed - 'Driven Intelligence'- the application is designed for busy professionals who need information right at their fingertips and while on the go. It will provide users the power to personalise all content, making sure that the news they need is delivered as efficiently and quickly as possible.
The 'Driven Intelligence' offers the latest international and local news, lifestyle and technology articles, cricket information, the ability to make and amend shares and stocks portfolio and business news, as well as other features such as the two times a day Business Bullet. Jaguar content includes wallpaper, photo galleries, news and video of the carmaker's newest models and exclusive contests offering a chance to win free tickets to the upcoming Test Match.
"We are looking at employing a range of innovative channels that will take content about our vehicles - and the all-new XJ in particular - to the heart of the business community. TMG has... [designed] a great app that will take daily news plus reviews and imagery of our striking new cars, straight to the Blackberry's and iPhones of this key audience", said Jaguar UK Managing Director Geoff Cousins.
TMG On-line Agency Sales Manager Ryan Rummery added that: "At TMG we are committed to innovation and development so we're delighted to be partnering with Jaguar on this lifestyle app".
The 'Driven Intelligence' iPhone app is part of the ongoing 360 media campaign of TMG to promote the luxurious Jaguar XJ, which is priced from £53,900.
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