BMW 1 Series was introduced in the global auto market in 2004. Despite the fact that it has many similarities with the earlier 3 Series which include hardware, electronic components, chassis, and other structural elements, the 1 Series is developed for a specific market. It is designed to provide car-buyers who have a limited or fixed budget yet still looking for a vehicle that both has style and power. Following the five-door hatchback format version, a two-door coupe format was produced and launched in 2007. A few months later, aesthetically improved five-door hatchback and convertible three-door hatchback formats were also introduced.

The 2013 BMW 1 Series definitely improves on earlier models. Lauded as a highly dynamic vehicle by critics and BMW-enthusiasts alike, the latest 1 Series packs more power and is equipped with superb features that would no doubt make it a tough competitor to beat for contemporaries like the Audi A3 and the Mercedes A-Class. Both the convertible and the coupe versions are available in three V6 engine options, ranging from 230 to 320 horsepower capacity. Aside from this, the 1 Series is complete with excellent and practical features such as navigation system, anti-lock braking system, and other safety components that make it one of the safest and most efficient vehicles in the world today.