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KIA Sportage and Optima win design award recognition
Kia Motors has won product design awards for its two vehicles - the Optima saloon and Sportage crossover - at the recently-announced 2011 iF product design awards. Aside from design quality, the judges also recognised other criteria such as level of innovativeness, workmanship, eco-friendliness, safety and ergonomics. One of the main attractions in the awards was on the brand image of the participants. &qu...