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Lotus Vehicles to Remain Light

Lotus Vehicles to Remain Light

Lightweight construction will still be the focus of Lotus' high performance models, according to Dany Bahar, Chief Executive Officer at Lotus. The five-year, five model plan of the company is due to start in 2013, when the latest Esprit is launched.  The car will be unveiled at the Geneva Motor Show next March, before it arrives in Europe by the summer. The new supercar's base model will be a hybrid, which links an electric motor that generates around 100 bhp ...

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Lotus to Boost Sales

Lotus to Boost Sales

Lotus is boosting up its sales efforts in the next 18 months as it is "not selling enough cars" said a senior company advisor. Karl-Heinz Kalbfell, a former BMW executive, had been drafted in last year to help Lotus Chief Executive Dany Bahar improve the sales of the company in the short term. "The brand is well known but the products are not" said Kalbfell. "We are focusing on a new range of cars, but we must sell more cars now." The...

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