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New Mini Countryman targets families

New Mini Countryman targets families

BMW AG's Mini, which is known for its retro-chic appeal, is targeting European families with the Countryman crossover. This model will feature four doors and will be the marque's biggest ever model. "Our main aim is to unlock a wholly new target audience", said Hans-Joachim Leonhardt, product manager of Mini. "Young families with kids, sporty youngs...

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