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Subaru WRX STI debuts in PS-3 Gran Turismo 5
The carmaker has engaged in a number of promotional and marketing activities around the WRX STI, including global support of rally programmes such as Group N, dedicated web content and media advertising. The company considers the debut of the legendary WRX STI in the game as an entertaining and effective way to increase awareness of the model to customers and to generate more interest to the vehicle.