Volvo is currently experiencing an identity crisis - as the Swedish automaker finds itself at the forefront of green technology development on one side, while backing a new C30 with Polestar backing on the other side.
However, Geely boss Li Shufu appears to want the company to take an entirely different direction. This has something to do with challenging the leaders of the luxury markets, which include BMW, Audi and Mercedes-Benz. The brand's new global tag line &q...