Initially unveiled in 2007 at the Melbourne and Geneva Motor Shows, the Audi A5 helped expand Audi’s model range. It was designed to compete with Audi’s high-end rivals in the luxury coupe market. Going against the sporty BMW 3 Series and the lavish Mercedes-Benz models, the A5 successfully combined Audi’s signature design aesthetic and dynamic performance for maximum driving experience.
The A5 is a typical coupe with a quite conservative style and personality that is recognizably Audi. The design was created by long time Audi car designer Walter de Silva, taking inspiration from the Nuvolari quattro (another de Silva-designed model). According to the designer, the A5 is the most beautiful car he’s ever designed. In 2009, the A5 was given the Design of the Year award by the Automobile magazine in appreciation of its elegance, effeciency, and visual appearance. Then in 12 February 2010, the German Design Council presented de Silva with a Design Award in recognition of his state-of-the-art A5 design. The design award was handed to him during the International Ambiente Fair in Frankfurt.
Describing the design as “progressive,”Audi lends the A5 an elegant and dynamic look that is intended to play on the emotions of the average coupe buyer – a marketing consideration that Audi takes advantage.