The Kia Soul was first unveiled during the 2008 Paris Motor Show and was commercially released in 2010. The unique design of the Soul is attributed to its Tiger Nose which was crafted by Peter Schreyer. The Kia Soul belongs to the compact MPV class and has a body style of a five door hatchback. The 2009-2011 model of the Soul used different engines such as the 1.6L Gamma I4 122 horse power and 2.0L Beta II I4 142 horse power engines. And the newer 2012 models used a 1.6L Gamma GDI I4 138 horse power and 2.0L Nu I4 164 horse power engines.

The Soul used different transmissions for various drivers. The Soul used a five speed manual and four speed automatic transmission for its 2009-2011 models. The 2012 models used a six speed manual and automatic transmission. To deliver an emotional attachment to the models, Kia decided to offer the Soul with specific design options and themes for each owner. Owners can customize the wheels, wrap the steering wheel in leather, use cruise control features, houndstooth graphics, Bluetooth connectivity, additional sound systems and other sorts of customization.

The Soul has different concepts to meet the needs of different markets. The company provided car enthusiasts with the Soul Burner, Searcher, Diva, Soul’ster, Denim, and Hybrid. The Soul is similar to other models such as the Hyundai i20 and Kia Venga.