Kia has never been a major player in the mid-sized saloon market. Most of their entries were aimed at people looking for a cheap price that wouldn’t break down all the time. This seemed to serve the Korean automaker rather well. Their main entry into that market was and is the Magentis. This was a saloon that was offered at and extremely low price, but had decent equipment. However; now that Kia is remaking its image as a car maker that makes interesting looking they either had to scrape the Magentis or completely redesign it from bumper to bumper. Kia chose the latter.
If Kia knew that if they planned on competing with the market leaders in the mid-sized saloon category they were going to have to make the outside look better, offer a better engine choice and also add some more up-market equipment. Along those lines the Kia Magentis’ exterior has been completely re-done.
One are the fish-eyed headlamps and in are the more sophisticated rectangle headlights that are much more similar to the ones that adorn the other cars in this class level. In fact the overall exterior shaper and look is a homage to the Honda Accord. It does keep a distinctly Kia look to it though with a squarish back end. The Magentis measures in at 4,800mm in length and comes with a decent sized boot that offers 425-litres of space for luggage, strollers or groceries.
Under the bonnet Kia is only offering one engine in the shape of a 2.0-litre diesel powered engine that runs on 147bhp. That is 9bhp more than the diesel engine found in the earlier models. The Kia Magentis can get 305NM of torque between 1,800rpm and 2,500rpm. It may not be the best engine on the block, but it gets the driver from 0-60mph in a respectable 10.4 seconds. Fuel consumption is excellent for a larger style car thanks to the diesel only option. A driver can expect to get an estimated 36.2mpg in urban areas, an estimated 57.6mpg on the open roadways and an estimated 47.1mpg combined urban and roadway.
Keep in line with Kia’s overall “keep it simple” strategy the Magentis is only being offered in on trim level. The good news is that the Kia Magentis comes very well equipped. Standard features include; climate control, electric windows, electric mirrors, remote central locking system, CD stereo with MP3 compatibility, leather seats, tilt steering wheel, alloy wheels, parking sensors and a height adjustable driver’s seat. On the safety front the mid-sized saloon comes with anti-lock brakes, side airbags and of course twin front airbags.
Of course with all the added stuff to the Kia Magentis, the prices was bound to go up as well. The good news is that the Magentis still comes in at the bottom of the mid-sized saloon pricing list. One can expect to pay about £17,000 for the sedan which is about £1,500 higher than the older versions, but well worth it due to the overall upgrade of the vehicle.
Kia is starting to make a name for themselves in the larger car market, but will need to focus a little more on making their own mark in the sedan market if they plan on being a real player.
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