In an industry primarily dominated by Japanese, European or sometimes American products, it is rather rare for a South East Asian brand to have a good foothold on the vehicle market. Proton is one of the few well done and well-built South East Asian Vehicle Brands; its popularity is evident in the European nation of Great Britain and in Australia, Japan, China, Russia and many more ASEAN partner nations. One of Proton’s more popular designs is the Proton Gen-2. The Gen-2 was in production from 2004 to 2012 and was part of Proton’s hatchback projects. The Proton Gen-2 was designed with a distinctly Malaysian designed Engine and also a unique platform to go with it. This uniqueness of the Platform can be evident in the size of the Proton and the fact that despite its modern design in front, it keeps a sleek hatch back for mobility.
The Gen-2 was modified in many different variations including its Europestar “facelift” which was meant to give it a modern racer’s look. But despite its popularity, the Gen-2 failed to capture the demands of the British and Australian populace, mainly for its size. But it had some moderate success during its release in other ASEAN nations.