EDBL to manage Mazdas car insurance business

21 July 2010

Mazda UKs car insurance programme will be run by affinity provider Equity Direct Broking Ltd (EDBL) after winning a three-year deal. This will boost the carmakers

Mazda UK's car insurance programme will be run by affinity provider Equity Direct Broking Ltd (EDBL) after winning a three-year deal. This will boost the carmaker's services to both its dealerships and new and used Mazda customers.

"Equity demonstrates the online expertise and high levels of customer service we look for when selecting a partner to represent our brand. Its broking division offers the right solution at the right pricing level, making it easier for our customers to access the most appropriate motor insurance policy for their Mazda", said Mark Cameron, sales and marketing director of Mazda UK.

"Dealers describe Mazda UK's approach to business as 'an absolute breath of fresh air,' and have praised the company's understanding and common sense approach to retailing. Against this background, it's easy to understand why Mazda is reporting record interest in the brand. We see it as a perfect fit", added Neil McCallum, relationship manager of Equity Direct.

Under the three-year deal, EDBL will provide fully branded guidelines through the 153 dealerships network of Mazda across the UK, as well as managing its buy and on-line quote system. In addition, the deal involves a tie-in with EDBL's current finance affiliate, Santander, which offers consumer finance to Mazda customers through the Mazda Financial Services brand.

Mazda's car insurance programme features one-week free of charge comprehensive cover for both new and used car buyers. The scheme will be run at the customer contact centre of EDBL located at Colchester in Essex, England.

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