Ferrari turns to Japanese
22 January 2010
Upmarket car brand Ferrari is launching a Japanese version of its site.
Speakers of Japanese are now able to access information from Ferrari in their mother tongue.Ferrari.com now offers an online tool to translate it into Japanese and a special video has been placed on the site to mark the occasion.
It shows Ferrari executives such as chairman Luca Di Montezemolo greeting viewers by speaking Japanese.
The new Japanese version of the site includes a virtual tour of the firm.
Ferrari said in a statement that it is popular among Japanese people and wanted to acknowledge their dedication.
It has sold cars in the country since 1965 and described it as being among the most important markets that it has, with Ferrari Japan being set up in 2008.
Ferrari has long had a global presence.
In November it opened its first store in Greece, based in Kolokotroni Street in central Athens.
The shop displays several Ferrari models and sells products from the Prancing Horse line.
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