Fiat launches 500C Pink Deluxe Edition in UK

18 March 2010

Earlier this year, Fiat released the stunning Fiat 500 Pink. Two months on and Fiat have gone one step further by announcing they plan to release a convertible version, the Fiat 500C Pink.

Earlier this year, Fiat released the stunning Fiat 500 Pink. Two months on and Fiat have gone one step further by announcing they plan to release a convertible version, the Fiat 500C Pink.

Adding a stylish twist to the supermini only 300 examples of the convertible will be available in UK showrooms, compared to 500 of the hatchbacks.

One of several Fiat 500 limited edition models planned this year, the 500C Pink, will mainly appeal to enthusiasts who wish to stand out from the crowd.

The design is based on the specifications of the Fiat 500 1.2 Pop and features 16-inch alloy wheels, a special Pink colour, a chrome trim, pink door mirrors, side rubbing strip with 500 badge, Blue&Me infotainment, split folding rear seat, special Pink key cover, special carpet mats, a leather gear knob, and leather steering wheels.

The Fiat 500C Pink will go on sale for 13,500 pounds, which is 1,200 pounds higher compared to the price of a regular Fiat 500 1.2 Pop convertible, but includes 1,870 pounds-worth of extra equipment.

We reacted to customers requests earlier this year when we gave them the 500 Pink, and I believe we will find a new group of fans with the 500C version of this limited edition car, Fiat Group Automobiles UK and Ireland Marketing Director Elena Bernardelli said.

With all the benefits of the convertible roof this summer, coupled with the style and personality of the Pink range, I think it will be one of this years must-have car purchases.

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