Ford launches service to cut customers fuel bill
20 July 2010
Ford is launching a new service for its customers after a recent study revealed that a growing number of British drivers expressed concern over increasing fuel prices,
Ford is launching a new service for its customers after a recent study revealed that a growing number of British drivers expressed concern over increasing fuel prices, and were confused on how to ease the burden on their finances.
"With fuel prices on the rise, it's timely that we're able to uniquely help Ford customers with a way to reduce their fuel bill by up to 25 per cent", said Andy Barratt, customer service director of Ford of Britain.
The service, dubbed as "Econo Check", will give customers tailored advice on the best way to save fuel using Ford's cutting edge technology.
Used Ford owners with cars registered after 1998 can sign-up for a 35-point car inspection and have their driving behaviour monitored for a week using a small data-logger attached to their car.
During a 15-minute inspection, a skilled Ford technician will clean the air filters, check the pressure and condition of the tyres, after which the customer is asked to drive the car as normal for a week with the data-logger fitted. After a week, the customer will be asked to return to have the data downloaded and compiled into a personalised report.
The report will show data on driver's average speed, braking, gear changes and anticipation, recommending driving style adjustments and ways of improving fuel economy as well as saving money.
"As market leader, Ford is first in offering such an opportunity to so many drivers and so many cars. We have already invested heavily in bringing the most efficient technologies into our new cars, such as ECOnetic diesel models and EcoBoost petrol-engined vehicles. Now, we're making a commitment through our dealers to help drivers cut running costs further, through smarter driving", said Barratt.
A Ford Econo Check is priced at £29.99, with £15 refundable against the next scheduled service of the customer. And for a limited time only, customers can avail of a £15 BP Ultimate fuel cashback voucher.
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