Jaguar UK celebrates XF sales milestone with SMS Competition

21 June 2010

Jaguar UK has launched a text-to-win promo to mark the 25,000 units sales landmark achieved by the XF model. From March 2008 to May 2010,

Jaguar UK has launched a text-to-win promo to mark the 25,000 units sales landmark achieved by the XF model. From March 2008 to May 2010, 24,739 XF units have been sold in Britain.

The competition will ask contestants to answer a question about Jaguar through text, with the 3.0-litre diesel XF saloon worth £38,000 as the grand prize. Every entry costs £3, including the cost of a standard SMS text. The proceeds of the promo will go to the NSPCC Helpline, an organisation dedicated to provide safety and welfare to children. For more information on how to take part just visit the Jaguar website.

"We were looking for an innovative way to mark a significant sales milestone for the XF. Launched in March 2008, the XF has been a huge success across the world. In the UK it has already outsold its predecessor, the S-Type, and crucially, we are attracting new customers to the brand who would not have considered a Jaguar before", said Jaguar UK Managing Director Geoff Cousins.

"Jaguar is a long-standing supporter of the NSPCC and the XF text competition is one of a number of projects that will help us try and raise £1m for the NSPCC's helplines this year. We hope that the money raised will help grow ChildLine so it can answer every call, text and e-mail from children", added Cousins.

The Jaguar XF is priced from £29,900 for the entry-level model and £62,055 for the range-topping XFR.

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