Kia reveal cost-cutting concept

31 March 2009

Car manufacturer Kia has developed a new system to reduce emissions and improve fuel efficiency.

Kia has revealed a new concept to further reduce fuel consumption and exhaust emissions on its vehicles.

The manufacturer has come up with the Aero-Soul concept that is currently available for used car fans opting to buy a vehicle from the Soul range.

Small sensors help the concept to work, as they are built into the front and rear bumpers and they use the wind where possible to provide forward motion.

Avril Babo, systems manager at Kia's Eco-Technology Research Institute in Mabuk, south of Seoul, said: "The big problem with most emission reduction systems is that they are expensive.

"We wanted to come up with an answer that didn't cost the earth and could be retrospectively applied to cars already on the road."

It was added that fuel consumption could be improved by as much as 25 per cent through the system during windy weather.

A recent review of the Kia Soul by Channel Four highlighted that the vehicle's chief assets were its distinctive looks and character, alongside its user-friendliness around town.

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