Mazda MX5 achieves another milestone in the UK

06 September 2010

The Mazda MX-5 has hit another significant milestone in the UK with sales of the iconic sports model reaching 100,000 units. The MX-5 has encouraged more than

The Mazda MX-5 has hit another significant milestone in the UK with sales of the iconic sports model reaching 100,000 units.

The MX-5 has encouraged more than 100,000 British motorists with its affordability, outstanding handling and unadulterated fun. Despite the harsh and continuing change in the climate Mazda MX-5 has proven to be the country's most renowned sportscar, with British accounting for more than 10% of global sales and 40% of European sales since its introduction in 1990.

For more than 20 years, the Mazda MX-5 has become one of the true British sportscar heritages after the classic roadsters manufactured by domestic brands in the 50's and 60's. The Mazda MX-5, featuring 37 special editions alongside the impressive range, enjoys consistent sales in the country with 40% of European sales. Its annual UK sales reached its peak in 2007 with 9,234 units sold.

"The legendary Mazda MX-5 is the car most people associate with Mazda," said Mark Cameron, sales director of Mazda UK. "It is a car that people not only aspire to, but can afford to run and enjoy driving on a daily basis. This iconic sportscar's handling has been voted as the best by motoring magazines. It is a fun car that makes each journey an enjoyable experience - a car that encompasses Mazda's soul."

"To hit 100,000 sales in the UK is a significant milestone for Mazda. We are the biggest market for this car due to our love of open-top two seat sportscars. The Mazda MX-5 finds its roots in the British heritage of soft top sportscars and has been loved by British motorists since the day it arrived on these shores."

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