Nissan shows its superiority with new ad campaign

27 July 2010

Nissan Motors UK has launched a series of witty and challenging adverts pointing out that its 370Z and GT-R models have superior performance yet lesser cost than

Nissan Motors UK has launched a series of witty and challenging adverts pointing out that its 370Z and GT-R models have superior performance yet lesser cost than their German rivals.

The advert uses tongue-in-cheek phrases, such as "The Germans Came Off Wurst", "Deutschland Deutschland Über-Rated", "Kaisers Chiefed" and "The Winner Hans Down", to make people think why they would purchase German brands when the Japanese marque can offer better performance at a more reasonable price.

Last week, to promote its 370Z, Nissan drove an Audi TTS manual coupe around the streets of London with the words "More expensive, slower and less powerful than a Nissan 370Z" printed on the side of the car. It also took a Porsche Cayman around wrapped in a sticker that says "I dream of being as fast as a Nissan 370Z". Other models featured in the campaign include a BMW Z4, Porsche 911 and Boxster.

The advertising campaign was launched officially on the giant 360-degree 47 ft tall BFI IMAX billboard in Waterloo, London. It will also continue to appear in major national men's motoring and lifestyle titles and outdoor print and poster sites across the country over the next six months.

Talking about the campaign, Steve McLennan, marketing director of Nissan Motors UK, said: "It simply challenges the convention of German sportscars being the only benchmark for performance and quality".

"Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it's now time to shout about it", added McLennan.

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