Used car dealers may utilise Toyota branding opportunity

26 November 2009

Businesses will soon be able to advertise their wares on a Toyota iQ.

Toyota has teamed up with Motor Mode UK in a deal that could prove beneficial to used car dealers.

As part of the partnership, for a limited time, businesses will be able to wrap a Toyota iQ in the customer's choice of graphics - a process that has been used to advertise products.

The manufacturer said the vehicle has a "look at me" design, adding: "With its ultra-compact, utterly contemporary styling, the Toyota iQ is used to turning heads on the street.

"Now it’s giving businesses the chance to stand out from the crowd."

Those looking for extra impact could have the entire motor wrapped at an additional cost.

According to Toyota, this will add to the business appeal of the car, which has already been established through its CO2 emissions of 99 g/km and a fuel consumption of 65.7 mpg.

The user-friendly nature of the vehicle is also an attribute of the upcoming Land Cruiser, the carmaker stated recently.

It is easy to use as well as having "incredible" off-road capabilities, new and used car enthusiasts were told.

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