Volvos used to brand cheese
07 December 2009
Two new Volvo vehicles have been unveiled as part of a cheese branding scheme.
A cheese branding project is benefiting from two new Volvos with specific livery for the purpose.The FH-500s, though not used Volvos, are among the last to hit the road sporting EGR technology and are part of a programme by FJ Needs (Food).
It is rebranding its Spinnyfields cheese by redesigning the logo, packaging and signage.
The Volvo FH-500s have features such as fridges and leather seats.
Staff at FJ Needs (Food) praised the car maker for its quality, which may be reassuring to used Volvo drivers.
Transport manager Simon Platt noted: "I have always been impressed with the extras that Volvo provides and their value for money," while marketing manager Dawn Storey called the brand "the ideal marque to help us raise our profile".
Set up in 1973, FJ Need (Foods) is run by Paul and Tracey Need, son and daughter of the founder John.
It is based in Spinneyfields Farm in Cheshire.
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